Introduction of Tmall- The Largest Chinese E-commerce Platform

By | Co.Media

Alibaba’s Single Day (November 11th) sales have become an annual event for Chinese of all ages, while cross-border e-retail companies bring Black Friday and Boxing Day discounts to China. In 2015, the transaction volume of e-commerce was US$3.8 trillion, almost 6 times higher than the same number of Black Friday weekend in U.S (US$655.8 billion).


Tmall, the B2C unit under China’s largest e-commerce company Alibaba Group, said it would offer over US$50 million worth of cash vouchers and encourage consumers to share gift coupons with friends to allow more participants at its annual shopping spree on Single Day this year.

Consumers will be encouraged to distribute their vouchers with friends through social networking, such as microblogging site Weibo and instant mobile app WeChat, therefore more people will receive the benefits immediately.

shopping time

In addition to sales on Single Day, Alibaba Group finished the fiscal year on a very strong note. From March 2015 to March 2016, a shopping volume of US$485 billion was processed via Alibaba shops and platforms – several times what Amazon generated (US$137 billion in 2016).

The company also said it aims to double the capacity of its Internet servers to prepare for the large influx of visitors to its sites from both desktop PCs and mobile devices.

Online to Offline


Last month, the online retail giant has now unveiled an even more ambitious plan to transform 10,000 mom-and-pop convenience stores across China into a vast network of brick-and-mortar outlets, where consumers can shop, pick up packages, make orders online, or even apply for and receive small loans.

Tmall aims to better connect brick-and-mortar stores with its online operation for a win-win strategy.

Co.Media Thoughts

Tmall is making a huge aggressive progress to make consumers to engage with its online store. The link between social media and online stores keeps evolving fast, and it is necessary for its partnership to drive online business, but not the only one.

Just as Tmall mentioned, better aligning with brick-and-mortar stores is a high priority. This connection will be important for both Tmall and brand owners with a network of physical stores to boost their business productivity. Also, with more creative contents and marketing campaigns on promotion, it could arise a massive amounts of potential customers to stop by both online and offline stores.

If you’d like to see your business experience the same leap in success and go even further, let us know, we’ll help you get there.

3 Tips for Marketing Your Business in China

By | Co.Media

Today I am not going to tell you guys the importance of localizing marketing rather tell you guys how to market your product in an efficient way, especially in a Chinese way.

1 Ads and products should involve Chinese elements

As the blow ads shown, porridge and fried dough as popular breakfast were sold by Kentucky Fried Chicken (KFC) in China.

I hope you get the point over here. What Chinese people want to buy is the biggest issue for a foreigner who wants to invest in China. So, one suggestion for you, before you start marketing your products in China, you should conduct a survey to unearth that whether or not your products will be popular in China. Do not judge or make the decision based on your own culture or background instead of Chinese perspectives.


2. Using Chinese social media platforms saying Chinese popular topics.

Have you heard Rap of China before? This is really the most popular show in China right now. Currently, lots of companies are utilizing this trend to market their products. In addition, related topics of the Rap of China are dominating Weibo which is a giant Chinese social media platform. In conclusion, if you are going to do marketing in China, you should pay attention to popular topics on the Internet. If you miss something, you might miss a good chance to market your product.

chinese marketing

3. Try to use Chinese way to communicate and behave like a Chinese

It is really hard to learn the Chinese language right away, but at least you should understand the way of Chinese people making friends and doing business. We are educated in a different way. In this case, when you try to communicate with them in the American way, there is no way you can do business with them. So my suggestion is below:

  • Read newspaper to understand what is currently popular topic in China (English version newspaper is available in China)
  • Involve into social media community to understand what people are talking about on the internet.
  • Culture barrier is the biggest issue, so you should spend some time on learning Chinese culture. Do not think it won’t help your business. On the contrary, it will.


There is a huge barrier between China and US, while if you want to enter into Chinese market, you do need to surpass this obstacle. Above points, I mentioned are the main issues while there always are other problems happening in the real life.

If you have any other questions about bringing your business to China, here is a white paper available for you. If you need consulting service, feel free to contact us. We are dedicating to assist your business to thrive in China,

From Amazon to Taobao – Timeless Skin Care

By | Co.Media

The modern Chinese consumer seeks to invest in high quality products that improve their livelihood. In this regard “Made In the USA” has been the preference of choice. A U.S. brand with strong North American presence is the perfect candidate to reach a new level of success by strategically expanding into the Chinese market.

In the United States, is the tour de force of e-commerce. If your product shows up 1st in the search results with the highest ratings, your brand is guaranteed success with this model having catapulted numerous smaller brands into household names.
The 4+ star ratings are quite valuable in that they are a collective of “word-of-mouth” testimonials between consumer peers, the most valuable marketing there is.
The Chinese middle class seeks brands that hit on the above key points and with this subset of the national population projected to grow to over 550 million people by the year 2022, more than the entire current U.S. population, your brand can become a powerhouse overnight with exposure on the proper Chinese channels, such as Taobao (Iskyan) .

Timeless Skin Care.

One U.S company that realized it could expand upon its local success and leap into China is Timeless Skin Care.
Their high-quality, natural skin-care products with competitive pricing are a hit on with over 31 products offered, most having hundreds of ratings over 4.5 stars.
Due to such high demand from Chinese consumers, Timeless has had to increase its staff from 1 to 20 and were featured at the Alibaba Gateway ’17 event in Detroit, MI, hosted by Alibaba founder, Jack Ma. (Timeless Skin Care Facebook)
In addition to Taobao, brands can increase awareness by creating company pages on Weibo and WeChat. Collaborating with Chinese Key Opinion Leaders on these sites who can promote the products as lifestyle enhancers is crucial in tapping into the millions of Chinese followers that seek to emulate the KOL’s.

If you’d like to see your business experience the same leap in success and go even further, let us know, we’ll help you get there.