Weibo 101

Known globally as the Twitter of China, Weibo is the Chinese word for “microblog.” With over 37.1% of internet users in China using Weibo, its market penetration is comparable to that of Twitter in the USA.

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WeChat 101

Chinese consumers enjoy engaging with and learning from both new and established brands through social media platforms. WeChat is one of the primary digital marketing channels used for social outreach and engagement with 768 million daily login users.

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