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October 14, 2019

2018 Best Holiday Gifts for Your Families and Friends

By comediamarketing | Co.Media Marketing Consulting

Winter is coming, and, with it, the holidays! Have you started shopping for gifts for your family and friends?

Well, here you go! We picked up a series of trendy and interesting gifts for you to make your gifts the most popular of all!

DJI Drone

Gift: Phantom 4 Pro

DJI is one of the most popular brands in drone manufacturing. Phantom 4 Pro, the most intelligent drone for consumers, is now available. Compared with the old version, the new one can fly continuously for over 30 minutes at a high speed of 14 m/s with its obstacle perception system on.

Also, Phantom 4 Pro is equipped with a 2-million-pixel image censor. Therefore, the quality of photos it produces is much higher than with other equipment.

Price: $1799

Link: https://www.dji.com/cn/phantom-4-pro?site=brandsite&from=nav

OnePlus

Gift: OnePlus 6T

OnePlus, equipped with the latest technology, can bring users a most enjoyable user experience. Users can unlock OnePlus 6T with the fastest in-display fingerprint sensor.

Also, this phone is equipped with the Qualcomm® Snapdragon™ 845 mobile platform, and it has 256 GB of storage. Hardware and software work together for an experience that is consistently fast and smooth. Now you can find OnePlus at any T-Mobile store!

Price：$580

Link：https://www.oneplus.com/cn/6t

Roborock

Gift: Roborock S5

Roborock specializes in the research, design, and manufacture of smart robot vacuums. Its flagship version Roborock S5 has been rated as “The Best Robot Vacuum under £500.” The Roborock S5 uses a smart laser-based navigation technology and works well on multiple floor surfaces including carpets & hard-floors. Its strong cleaning performance ensures various dirt, as well as pet hair, could be easily cleaned up.

Price：$549

Link: https://www.amazon.com/Roborock-Robotic-Connectivity-Navigating-Capacity/dp/B0792BWMV4/

Barsetto

Gift: Barsetto Espresso Coffee Machine

This coffee machine is the same size as an ordinary cup, which means it can be easily carried and used. Its double-wall vacuum cup has great thermal insulation and can effectively protect fingers from being scalded by high-temperature liquids. It is suitable for all kinds of ground coffees or it can use the Barsetto coffee capsule.

Price：$64.99

Link：https://www.amazon.com/Barsetto-Espresso-Machine-Capsule-Portable/dp/B01NCNP3KZ/ref=sr_1_3?ie=UTF8&qid=1541728412&sr=8-3&keywords=barsetto

ANKER

Gift: PowerPort Atom PD 1

With a 27W USB-C power delivery output, PowerPort Atom PD 1 outperforms any stock charger. It can charge to 50% of battery capacity in just 30 minutes. Also, it’s very much smaller than other products, because PowerPort Atom PD 1 is the world’s first wall charger to be constructed with gallium nitride (GaN) semiconductors, which effectively shrink it down to a smaller size.

Price：$29.99

Link：https://www.anker.com/deals/powerport_atom?search=masterbanner&keywords=1_100newcharger_us

INGEAR

Gift: autoXscape

autoXscape is an outstanding multi-use tool that can help you survive most vehicular emergencies. For one thing, you can cut through a jammed seatbelt almost instantly with the integrated cutter blade made of hard high-carbon steel. In addition, it has a high-powered flashlight that includes an SOS mode. Last but not least, you can break the side window using either one of the two steel window punches.

Price：$49.99

Link：https://www.ingearauto.com/products/autoxscape-emergency-escape-tool

Aimer

Gift: Aimer Breathable-Hole Bra

This push-up bra can lift your bosom with its strong lifting mesh. This breathable inner layer increases permeability and creates an exceptional wear. The exclusively designed cup allows for unusually comfortable and stress-free wear.

Price：$43.20 – $48.00

Link：https://www.amazon.com/Aimer-Womens-Breathe-Free-Thin/dp/B07GB2KMKN?keywords=EAC11981A&qid=1537407718&sr=8-1&ref=sr_1_1

Wynd

Gift: Wynd Plus

Although Wynd Plus weighs less than one pound and is smaller than a standard plastic bottle, it can work continuously for over eight hours, providing fresh air for the whole day. It can also connect with a mobile phone that tracks air quality around the user. Nowadays, for instance, because there are so many fire disasters around the world that cause more air pollution in surrounding areas, this amazing purifier can help provide fresh air for every user.

Price：$199

Link：https://shop.hellowynd.com/products/wynd?variant=33510314574

MYNT

Gift: MYNT ES Smart Bluetooth Tracker

This little tracker can keep you from having to search constantly for keys and wallets, especially when you’re short on time. Just attach the tracker to items you need to locate, then you can use the app on your smartphone to find those items quickly through looking up the location on the MYNT map, then ring the MYNT and follow the sound to the item in search. The battery lasts up to one year and is easily replaced.

Price：$14.99

Link：https://www.amazon.com/MYNT-Smart-Bluetooth-Tracker-Searching/dp/B07FPY12NW/

ZIRUI

Gift: ZIRUI GO Case

You’re ready to head out and just have to do your makeup fast…but where are all your makeup items? SOMEwhere in your chunky toiletry bag…. Isn’t it always a problem to find your stuff at the bottom of your bag? To help you fix this problem, Regina created the ZIRUI GO Case to offer you a functional and beautiful solution for traveling with liquids. There are four 1 oz. bottles all magnetically connected to the luxurious outer case, made with vegan leather.

Price：$38.00

Link：https://myzirui.com/products/new

Sabinetek

Gift: ALAYA Wireless 3D Recording Headset

These headphones have super sound quality. With an upgraded CSR chipset, the latest Bluetooth 4.1 and CVC6.0 Noise Cancelling technology, ALAYA features high-fidelity stereo sound quality, immersive 3D sound recording and playback, and clear voice calls. It boasts a sporty neck-hook design, allowing your hands to be totally free.

Price: $159 （$129 during Thanksgiving）

Link：https://www.amazon.com/3dB-Sabinetek-Bluetooth-Wireless-Recording/dp/B072K4JWWT

This is a list of featured gifts for the holiday season selected by Co.media Marketing & Consulting, which is a leading cross-border marketing agency. Last but not least, all of these items have something in common: they are all Chinese brands, with some created by companies in China and others launched/invented by Chinese people in the USA.

Now why not choose a Chinese brand for gifts for all your friends and family during the holiday season?

For more details about the cross-border marketing between China and U.S., please contact us.

October 1, 2019

Introduction of Tmall- The Largest Chinese E-commerce Platform

By comediamarketing | Co.Media

Alibaba’s Single Day (November 11th) sales have become an annual event for Chinese of all ages, while cross-border e-retail companies bring Black Friday and Boxing Day discounts to China. In 2015, the transaction volume of e-commerce was US$3.8 trillion, almost 6 times higher than the same number of Black Friday weekend in U.S (US$655.8 billion).

Tmall, the B2C unit under China’s largest e-commerce company Alibaba Group, said it would offer over US$50 million worth of cash vouchers and encourage consumers to share gift coupons with friends to allow more participants at its annual shopping spree on Single Day this year.

Consumers will be encouraged to distribute their vouchers with friends through social networking, such as microblogging site Weibo and instant mobile app WeChat, therefore more people will receive the benefits immediately.

In addition to sales on Single Day, Alibaba Group finished the fiscal year on a very strong note. From March 2015 to March 2016, a shopping volume of US$485 billion was processed via Alibaba shops and platforms – several times what Amazon generated (US$137 billion in 2016).

The company also said it aims to double the capacity of its Internet servers to prepare for the large influx of visitors to its sites from both desktop PCs and mobile devices.

Online to Offline

Last month, the online retail giant has now unveiled an even more ambitious plan to transform 10,000 mom-and-pop convenience stores across China into a vast network of Tmall.com brick-and-mortar outlets, where consumers can shop, pick up packages, make orders online, or even apply for and receive small loans.

Tmall aims to better connect brick-and-mortar stores with its online operation for a win-win strategy.

Co.Media Thoughts

Tmall is making a huge aggressive progress to make consumers to engage with its online store. The link between social media and online stores keeps evolving fast, and it is necessary for its partnership to drive online business, but not the only one.

Just as Tmall mentioned, better aligning with brick-and-mortar stores is a high priority. This connection will be important for both Tmall and brand owners with a network of physical stores to boost their business productivity. Also, with more creative contents and marketing campaigns on promotion, it could arise a massive amounts of potential customers to stop by both online and offline stores.

If you’d like to see your business experience the same leap in success and go even further, let us know, we’ll help you get there.

October 1, 2019

From Amazon to Taobao – Timeless Skin Care

By comediamarketing | Co.Media

The modern Chinese consumer seeks to invest in high quality products that improve their livelihood. In this regard “Made In the USA” has been the preference of choice. A U.S. brand with strong North American presence is the perfect candidate to reach a new level of success by strategically expanding into the Chinese market.

In the United States, Amazon.com is the tour de force of e-commerce. If your product shows up 1st in the search results with the highest ratings, your brand is guaranteed success with this model having catapulted numerous smaller brands into household names.

The 4+ star ratings are quite valuable in that they are a collective of “word-of-mouth” testimonials between consumer peers, the most valuable marketing there is.

The Chinese middle class seeks brands that hit on the above key points and with this subset of the national population projected to grow to over 550 million people by the year 2022, more than the entire current U.S. population, your brand can become a powerhouse overnight with exposure on the proper Chinese channels, such as Taobao (Iskyan) .

Timeless Skin Care.

One U.S company that realized it could expand upon its local Amazon.com success and leap into China is Timeless Skin Care.

Their high-quality, natural skin-care products with competitive pricing are a hit on Amazon.com with over 31 products offered, most having hundreds of ratings over 4.5 stars.

Due to such high demand from Chinese consumers, Timeless has had to increase its staff from 1 to 20 and were featured at the Alibaba Gateway ’17 event in Detroit, MI, hosted by Alibaba founder, Jack Ma. (Timeless Skin Care Facebook)

In addition to Taobao, brands can increase awareness by creating company pages on Weibo and WeChat. Collaborating with Chinese Key Opinion Leaders on these sites who can promote the products as lifestyle enhancers is crucial in tapping into the millions of Chinese followers that seek to emulate the KOL’s.

If you’d like to see your business experience the same leap in success and go even further, let us know, we’ll help you get there.